C3Centricity Academy

Section 2.2 Foundations of a Customer First Strategy

Section 2.3 Assess your current level of customer centricity

REQUIRED AGREEMENT Terms of conditions & usage

Section 2.4 Get everyone in the company behind the initiative

Section 2.5 Make the customer visible within the organization

Workbook 2

Section 2 Quiz

Section 3.6 Identify your category users

Section 3.7 Run segmentation

Section 3.8 Sources of customer information

Section 3.9 Calculate the lifetime value of your customers

Workbook 3

Final Udemy CFS Templates Section 3

Section 3 Quiz

Section 4.10 Customer connections

Section 4.11 Sharing customer connections

Section 4.12 Online customer understanding

Workbook 4

Section 4 Quiz

Section 5.13. Customers in your business

Section 5.18. Summary of customer Session

Section 5.16. Online customer panels

Section 5.14. Identifying your customer needs Part I

Section 5.15 Identifying your customer needs Part II

Workbook 5

Section 5 Quiz

Section 6.19 Introduction to the company Session

Section 6.20 Getting everyone behind the initiative

Section 6.21 Review of company vision and mission statements

Section 6.22 Review of strategy development, plans and actions

Workbook 6

Section 6 Quiz

Section 7.23 Trend following

Section 7.24 Market positioning on trends

Section 7.25 Developing competitive advantage with scenarios

Section 7.26 Summary of company Session

Workbook 7

Section 7 Quiz

Section 8.27 Introduction to products & services

Section 8.28 Review of innovation process

Section 8.29 Making R&D more customer-centric

Section 8.30 Including poly-sensorial elements

Section 8.31 Adding service elements

Workbook 8

Section 8 Quiz

Section 9.32 Co-creation with customers

Section 9.33 Product testing

Section 9.34 Customer-centric packaging

Section 9.35 Brand extensions

Section 9.36 Innovation levers

Workbook 9

Section 10.37 Understanding brand image & equity

Section 10.38 Brand image strengths & weaknesses

Section 10.39 Brand image by customer journey stages stage

Section 10.40 Brand image in communications

Section 10.41 Brand & company images

Workbook 10

Section 11.42 Identifying KPIs

Section 11.43 Evaluate your performance

Section 11.44 Comparing KPIs

Section 11.45 Summary of Products & Services Session

Workbook 11

Section 12.46 Process evaluation

Section 12.47 Information integration

Section 12.48 Comparing data from multiple sources

Section 12.49 The essentials of Executive dashboards

Section 12.50 Actionable Insight development

Workbook 12

Section 13.51 What & how to share information

Section 13.52 Prepare Interesting presentations

Section 13.53 More impactful presentations

Section 13.54 Storytelling

Section 13.55 Information sharing

Section 13.56 Summary of processes Session

Workbook 13

Section 14.57 Conclusion of this Training

Section 14.58 Conclusions and Courses to complement this one

Workbook 14